Quick answer

The Breguet Classique 7337 is a 39 mm gold dress watch. It shows hours, minutes, day, date, and moon phase on a silvered dial with hand-cut guilloché. A replica of it is an unlicensed copy. Breguet does not make it and does not sell it. Copies sell for about 1% to 3% of the genuine price. In the United States, selling or importing them is a federal offense.

What the genuine 7337 is

  • Case: 39 mm in white gold, rose gold, or yellow gold. Fluted case band.
  • Dial: silvered gold, hand-turned guilloché, Roman numerals, blued steel Breguet hands.
  • Displays: hours, minutes, day, date, moon phase.
  • Movement: automatic, about 3 Hz, about 45 hours of power reserve.
  • Water resistance: 30 m. Sapphire crystal front and back.

Breguet does not list prices on its site. Authorized dealer listings for gold 7337 models have been reported in the USD 30,000 to 45,000 range. The figure moves with metal type and production year.

Where replicas differ

  1. Movement. Most copies use a generic Chinese or Japanese automatic with a bolt-on calendar and moon-phase module. The module is the weak point. The date can flip at noon. The moon phase is often a 24-hour day and night disc.
  2. Dial. Genuine guilloché is cut on a rose engine. Copies stamp or laser-etch the pattern. Lines are shallow and uneven under a loupe.
  3. Case. Copies often measure 1 mm to 2 mm thicker than the 39 mm original and weigh less on a scale.
  4. Hands and printing. Blued steel becomes painted or coated metal. Dial text edges are soft.
  5. Caseback. Geneva stripes, perlage, and an engraved rotor are absent or approximate.

What "first copy" means

"First copy" is a seller term. It is not an industry grade. No factory publishes tolerances for it. Two watches sold under the same label can come from different workshops with different parts.

Legal status in the US

Trafficking in counterfeit goods is a federal crime under 18 U.S.C. § 2320. Importing goods that carry a counterfeit trademark is prohibited under 19 U.S.C. § 1526. US Customs and Border Protection can seize shipments and assess civil penalties. Personal-use buyers are rarely charged. Sellers, shippers, and importers are.

Points to check on any copy

  • Case thickness against the 39 mm genuine case.
  • Date change timing, observed at midnight.
  • Moon phase: a real 29.5-day cycle or a day and night disc.
  • Dial pattern depth under 10x magnification.
  • Movement number and finishing behind the sapphire caseback.